Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Integrated digital marketing
Want your business to stand out, attract more customers, and improve profitability? A clear marketing strategy that combines the right tools and channels can be a decisive next step.
12 years
Expertise
150+
Case studies
≈US$ 543K+
Budget managed
Benefits of integrated digital marketing
Consistent brand image
An integrated approach creates a coherent brand image and strengthens recognition and trust.
Multichannel approach
Integrated digital marketing combines channels such as SEO, social media, search advertising, and email to coordinate audience interactions effectively.
Cost optimisation
Combining tools helps optimise budgets and improve the return on every dollar invested.
Wider audience reach
A multichannel approach expands reach as users encounter your brand through several routes.
End-to-end analytics
End-to-end analytics enables informed, data-led decisions, better resource allocation, and stronger campaign performance.
Stronger visitor-to-customer conversion
Connected tools help turn visitors into buyers and improve conversion.
Integrated digital marketing tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What the integrated service includes
Competitor analysis
We study competing actions and strategies to identify strengths, weaknesses, and opportunities for your business.
Traffic channel selection
We identify suitable acquisition channels, such as social media, search ads, and SEO, based on audience and budget.
Marketing strategy development
A coordinated plan covering objectives, audience, distinctive offer, positioning, and communication strategy.
Funnel development
We design a sequence that guides prospective customers from their first contact with your brand through to purchase.
Analytics setup
Analytics setup to track and measure marketing campaigns.
Analytics and performance measurement
We assess marketing performance with analytics and adjust strategy when needed.
Traffic launch
Launch campaigns in chosen channels to reach your audience.
Traffic and funnel refinement
Improve acquisition channels and the sales funnel using measured results.
Why does an integrated approach work better in digital marketing?
Our integrated approach starts with your business objectives and audience behaviour. We select the communication channels, ad platforms, tools, and formats best suited to your product or service, aiming for a stronger return with efficient use of your budget.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
We increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Integrated digital marketing
LVServis
A 30% higher conversion to direction requests
- Integrated digital marketing
Gidrosfera
A 40% higher sales conversion rate
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Book an express marketing audit
Our express audit uses a growth hacking approach to identify 5 key growth opportunities and show where you may be losing enquiries, conversions or profit.
We review your strategy, advertising, website, analytics and funnel, focusing on practical outcomes rather than a report for its own sake.
Our team's expertise
The traveller's journey: connecting advertising, booking and the travel experienceRead article
What PR services include and how to assess their role in your marketingRead article
Why sales activity does not always generate revenue and how to build a marketing systemRead article
How to change your brand voice without losing audience trustRead article
FAQ
Frequently asked questions
Integrated marketing: team, strategy, budget, analytics, and sales alignment.
- marketing system
- channel management
- sales growth
01When does your business need integrated marketing rather than one ad channel?
When results depend on the offer, website, content, advertising, analytics, and sales working together. More traffic alone cannot fix losses elsewhere.
02Who joins the integrated marketing team?
The team may include strategy, analytics, advertising, SEO, content, design, and development. Roles are added when the plan needs them, not to inflate headcount.
03Where does integrated work begin?
We diagnose objectives, economics, demand, channels, and the funnel, then define strategy, priorities, and measurement.
04What is in the marketing strategy?
Audience segments, positioning, products and offers, customer journey, channels, content, KPIs, budget principles, and test sequence.
05How is budget allocated across channels?
We start with demand, funnel stages, and minimum data needs, then shift spend by enquiry quality and sales rather than CPC alone.
06Should sales be involved in marketing?
Yes. Qualification and deal data are essential to understanding lead value. We establish feedback, statuses, and shared definitions of success.
07What does an integrated marketing report contain?
It includes funnel and channel data, changes made, findings, issues, and the next plan, relating activity to objectives.
08Can we keep existing suppliers?
Yes. We can coordinate them within the plan and set metrics. Replacement is needed only for objective capability or performance issues.
09What planning horizon suits integrated marketing?
Initial improvements can be quick, but the system needs several test and implementation cycles. Timing depends on your sales cycle and change scope.
10How is integrated management priced?
Price reflects specialists, channels, content, analytics, development, and management. Advertising spend and third-party services are separate.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.