Yandex Direct advertising
MSHP, Moscow School of Programming
A 120% lower cost per lead
Yandex Direct advertising
We select relevant keywords and create engaging ads to use your budget efficiently.
Get practical guidance quickly and start improving business profitability.
Benefits of Yandex Direct advertising
Budget planning
Keyword-level bids let you manage the search positions in which your advertising can appear.
Pay only for the agreed action
Where available, campaigns can use conversion-only billing: you pay for received enquiries, with volume agreed individually.
Faster results
Search advertising can reach prospective customers quickly, but strong results require detailed configuration and a clear strategy.
Reach precisely the right audience
Flexible ad settings, from demographics to interests, help reach people already interested in your product.
In-depth analytics
Yandex Metrica provides tools for ongoing campaign analysis, traffic tracking, and promotion planning.
Performance optimisation
Real-time reporting helps monitor audience behaviour and refine advertising settings.
Yandex Direct advertising tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What the integrated service includes
Product or service analysis
We study the product or service to identify its competitive advantages and value to customers.
Audience analysis
We identify what customers value and segment audiences precisely by demographics, search queries, and other relevant criteria.
Agreeing on campaign objectives
We define the action the campaign should generate and check that the landing page is ready to support conversions.
Competitor audit
We monitor competing ads aimed at similar audiences in your market to identify the most effective promotion strategies.
Ad creative development
We create ads using product information, audience insights, and market context.
A/B testing
We select the most effective combinations of images, video, and ad copy based on audience response.
Ad optimisation
We refine creatives and improve offers after the test launch.
Technical support
We handle ad account configuration, ad monitoring, and advertising balance top-ups throughout the campaign.
Why is Yandex Direct advertising effective in digital marketing?
1. Reach the right audience: ads appear to people already interested in your product or service, supporting click-through and conversion rates.
2. Transparent billing and budget control: pay for ad clicks rather than impressions, and set your own daily or total campaign budget.
Our case studies
- Yandex Direct advertising
Levda online clothing shop
A 30% more branded searches
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Book an express marketing audit
Our express audit uses a growth hacking approach to identify 5 key growth opportunities and show where you may be losing enquiries, conversions or profit.
We review your strategy, advertising, website, analytics and funnel, focusing on practical outcomes rather than a report for its own sake.
Our team's expertise
Why an expensive click can be more profitable than a cheap one in search and contextual advertisingRead article
Contextual advertising strategy: choosing the right acquisition modelRead article
Contextual advertising: getting more from seasonal demandRead article
Search ads or the Yandex Advertising Network: which should you choose? A detailed comparison with examples.Read article
Popular services
FAQ
Frequently asked questions
Yandex Direct questions: launch, budget, and performance.
- Yandex Direct cost
- search and Yandex Advertising Network
- enquiry analytics
01How much does Yandex Direct cost?
The total includes media spend and setup and management fees. Pricing depends on demand, region, competition, objectives, and landing page quality.
02What budget is needed for Yandex Direct?
We calculate the initial budget from projected search volumes, average CPC, and required data. It must fund testing and optimisation as well as initial enquiries.
03When might the first enquiries arrive?
Enquiries may arrive in the first few days after tracking and launch. A stable cost per enquiry usually requires enough data and ongoing optimisation.
04Search or the Yandex Advertising Network?
Search captures existing demand; the Yandex Advertising Network expands reach and brings interested users back. We select formats by objective and separate campaigns to measure each source.
05What do we need to supply for launch?
We need product, geography, audience, advantages, margins, and current sales information, plus access to the website, Yandex Metrica, and ad account, or permission to create them.
06Can you guarantee Yandex Direct enquiry volume?
A fixed enquiry count cannot responsibly be guaranteed before testing. Results depend on demand, offer, website, competition, and sales handling. We forecast a range, agree on metrics, and manage performance using data.
07How do you exclude irrelevant clicks?
We refine keywords and negatives, separate intent, adjust geography, devices, and schedules, exclude weak placements, and review search terms regularly.
08How is ad performance tracked?
We configure Yandex Metrica goals, enquiry and call data, UTM tags, and CRM integration where needed. We measure qualified enquiry and sale costs, not just clicks.
09Can you improve existing campaigns?
Yes. We audit structure, keywords, ads, strategies, goals, and actual enquiries, then prioritise fixes while retaining historical data.
10What does Yandex Direct management include?
Budget, bid, and strategy management; query and placement review; ad tests; audience adjustments; enquiry analysis; and clear reports with next steps.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.