Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Target audience profiling
Defining your audience is central to an effective marketing strategy. Understanding customers, their needs, and their behaviour helps tailor campaigns and offers to improve conversions and profitability.
We analyse and define your audience in detail so each marketing action has a clear purpose and stronger potential impact.
Benefits of audience profiling
Tailored approach
We analyse your business and market for well-grounded findings.
More conversions
Personalised offers matched to customer needs.
Resource savings
Focus marketing effort on the most promising audience segments.
Transparency
Regular reports and recommendations track progress and inform adjustments, with automatic reporting to the Russian advertising data operator, ORD.
What audience research includes
Data collection
We analyse customer records and available social and other data sources.
Needs and behaviour analysis
Research into customer preferences and behaviour.
Market research
Competitor analysis and research into market trends and characteristics.
Buyer persona development
Detailed audience profiles identifying customer needs and pain points.
Audience segmentation
Segment the audience by meaningful characteristics and identify the groups most worth focusing on.
Interaction strategy development
We match products and marketing solutions to each segment's needs.
Report and recommendations
A final report detailing the audience, segments, pain points, and ways to address them.
Why define and segment your audience?
Audience definition and segmentation underpin effective marketing. They help use resources efficiently, improve competitiveness and your offer, and support sales and profitability.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
Increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
How to turn a VKontakte group into an effective sales landing pageRead article
Why you should not show the product in the opening seconds of Instagram Reels, and what to do insteadRead article
How to grow your brand on TikTok through creator partnershipsRead article
How to build a social media sales funnel: a step-by-step business guideRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Audience research questions: segments, data, and applying the findings.
- target audience
- segmentation
- interview
01What does an audience profile include?
Needs, buying situations, motivations, barriers, decision criteria, information sources, language, and characteristics that genuinely affect marketing.
02Why are age and gender not enough?
Demographics rarely explain why someone buys. Context, problems, desired outcomes, risks, and alternatives matter more to the offer.
03What data informs the research?
We use interviews, enquiries, CRM, analytics, searches, reviews, call recordings, and public sources, separating assumptions from verified facts.
04Should the audience be segmented?
Yes, if needs, decision criteria, or products differ. A segment should require a distinct message or flow to be useful.
05Are customer interviews essential?
They are valuable for deeper understanding. If customers are unavailable, we use existing data and record which conclusions need validation.
06Can you research a new product's audience?
Yes. We study alternative users, the problem, market, and early hypotheses, then validate through interviews and test offers.
07How is a B2B audience profile built?
We consider the company, initiator, user, approvers, and decision-maker. Each has distinct risks, benefits, and evidence needs.
08How is data confidentiality handled?
We use only necessary information, anonymise materials, and follow agreed access controls. Audience profiles exclude unnecessary personal data.
09What do we receive after the research?
Segments, needs, barriers, decision journeys, audience language, offer and content ideas, channel options, and hypotheses to validate.
10How often should audience profiles be updated?
When entering a segment or changing product, market, or customer behaviour. Sales data and interviews can update the profile without repeating the full study.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.