Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Sber Ads advertising
Explore Sber traffic opportunities. Request a free consultation to assess this advertising channel.
Benefits of Sber advertising
108 million monthly active users
Sber provides access to its ecosystem audience, including banking customers, app users, and online shoppers.
Focus spending on your target audience
The platform uses algorithms and data analytics to target users most likely to be interested in your product or service.
Performance-based advertising
Sber offers objective-based billing to help manage investment efficiently and reduce spending on ineffective impressions.
Current marketing trends
The platform offers banners, video, contextual ads, and other tools to match campaigns to objectives and audiences. It also supports automatic reporting to the Russian advertising data operator, ORD.
A new traffic platform
Sber is an advertising platform built around digital marketing technologies and trends, bringing together tools and capabilities to improve campaign effectiveness.
Analytics tools
Sber's analytics tools let you track campaign performance in detail, including interactions, conversions, and return on investment.
Sber tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What a Sber advertising launch includes
Consultation and needs analysis
We meet with you to define campaign objectives, the target audience, measurable KPIs, and the strategies best suited to achieving them.
Strategy and planning
We develop a detailed campaign strategy covering formats, targeting, and budget, with a launch plan that uses timing and resources efficiently.
Advertising asset creation
We create campaign assets, including text ads, banners, and video, that follow your brand standards and engage your target audience.
Campaign setup and launch
We configure your Sber campaign using approved assets and targeting, launch it, and supervise the start to check that every component works correctly.
Ad monitoring and optimisation
We monitor Sber campaign KPIs continuously and optimise regularly using performance data to improve results and reduce costs.
Reporting and result analysis
We report on objectives, return on investment, and opportunities to improve, then discuss the findings with you and plan future campaigns around what we have learned.
Why is Sber advertising effective?
Sber advertising combines targeting across a large ecosystem audience with analytics for campaign optimisation.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
We increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
Minimum acceptable readiness: finding persuasive advertising argumentsRead article
End-to-end analytics for business: what it is and why it mattersRead article
Micro-offers and entry-level offers: sell something small before a bigger purchaseRead article
Fully managed Avito marketing: moving from occasional orders to consistent daily demandRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Sber ecosystem advertising: reach, audiences, budget, and analytics.
- SberAds
- audiences
- media plan
01What is SberAds advertising?
These are advertising options within the Sber ecosystem, depending on current products, placements, and access conditions. We choose an available format and specify it in the media plan.
02Where will ads appear?
Placements depend on the selected SberAds product and availability at launch. We specify campaign inventory before budget approval.
03Which audiences can be used?
Segments depend on platform capabilities and data requirements. We choose by objective, geography, and buying signals, keeping quality under control as reach expands.
04Which businesses suit SberAds?
It can suit retail, services, ecommerce, property, automotive, and other broad-audience sectors. We decide after evaluating reach and projected economics.
05What starting budget is needed?
Minimum and recommended budgets depend on format and platform terms. We calculate enough spend for meaningful testing and agree a benchmark result cost.
06Can ads target a specific region?
If the format supports geographic targeting, we can restrict delivery to selected cities or regions and adapt the offer locally.
07Is a website needed to launch?
Not always. Some objectives can be met through forms or other contact points. For complex decisions and detailed offers, a strong landing page usually improves conversion.
08How is SberAds measured?
We use tags, goals, events, call tracking, and CRM where the format can send users to your properties. Reach campaigns have separately agreed KPIs.
09How long does launch take?
Timing depends on product choice, materials, technical setup, and moderation. We confirm available inventory and measurement before launch.
10Should SberAds run alongside Yandex and VK?
Yes, if channels serve different objectives or add qualified reach. Budget follows data so the new source complements the funnel rather than duplicating impressions.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.