Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Content planning
The service includes a detailed 30-day social media content plan for consistent, varied publishing. We analyse your audience and business objectives to plan content that supports engagement and brand awareness. You receive a structure that saves time and improves communication with your audience.
Benefits of content planning
Structure and consistency
Planning keeps publishing consistent and avoids long gaps that weaken audience retention.
Stronger engagement
Varied content and consistent publishing encourage audience activity and interaction.
Time savings
A prepared calendar reduces disorder and last-minute decisions. Planning posts ahead saves time and reduces pressure.
Analysis and improvement
A content plan makes results easier to track and analyse so you can refine the strategy.
Brand consistency
A content plan maintains consistent style and tone to build recognition and trust.
Flexibility and adaptation
A content plan can adapt to news and trends while preserving the overall strategy.
Higher profitability
Consistent, well-planned content attracts and retains customers, supporting sales and profitability.
Tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What content planning includes
Briefing and analysis
Discovery meeting: objectives, audience, and key messages. Current strategy: existing content and performance. Competitor research: competing strategies and content.
Content planning
Post planning: a detailed 30-day calendar with topics, formats, and publication dates. Content: a short description of each post or video. Themed days: relevant themes, hashtags, and challenges to encourage engagement.
Strategy development
Objectives: set clear content goals, such as engagement, follower growth, or product promotion. Formats: choose suitable posts, video, Stories, infographics, and other formats.
Approval and refinement
Presentation: discuss and approve the plan with you. Refinement: make changes based on your feedback.
Why create a detailed content plan?
A structured content plan brings a systematic approach to publishing and consistent, high-quality audience engagement. It supports brand recognition, participation, and follower growth. A well-designed content strategy ultimately helps improve profitability and achieve your marketing objectives.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
Increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
How to turn a VKontakte group into an effective sales landing pageRead article
Why you should not show the product in the opening seconds of Instagram Reels, and what to do insteadRead article
How to grow your brand on TikTok through creator partnershipsRead article
How to build a social media sales funnel: a step-by-step business guideRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Content plans: topics, formats, channels, and the link to sales.
- content plan
- content categories
- publications
01What is in the final content plan?
Topics, categories, formats, channels, dates or frequency, publication goals, and source assets. Key points and visual guidance can be added.
02How far ahead should content be planned?
We usually set direction for several months and detail the next period, keeping plans current and informed by published content performance.
03Can one plan cover several social platforms?
Topics can overlap, but presentation and format should match each platform's audience behaviour. Unadapted duplication reduces effectiveness.
04How do we choose publishing frequency?
We consider goals, useful topics, team resources, and audience response. Frequency should be sustainable, not maximal.
05Where do content ideas come from?
From customer questions, search demand, sales, cases, products, comments, expert interviews, and competitors. Every topic is checked for value.
06How do we combine useful and sales content?
We guide users from problem and trust to evidence and offer, distributing sales posts around the buying cycle while keeping them useful.
07Can a content plan cover SEO articles?
Yes. SEO also needs keyword research, website structure, and a role for each asset in the search funnel. Topics follow demand and our ability to answer well.
08How do we include unplanned news and trends?
We reserve capacity for timely topics and assess brand fit. Trends are not used if they do not help the audience or distort positioning.
09Who writes the planned content?
Your team, our writers, or a joint editorial team can create them. Every format has a source of expertise and an owner.
10How do we know the content plan works?
We compare reach, engagement, visits, subscriptions, enquiries, sales, and category contributions to decide what to continue, revise, or stop.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.