Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Brand guidelines development
Planning a visual identity that makes your brand more recognisable? Commission brand guidelines and our designers will create a detailed system reflecting your distinctiveness and values.
Benefits of brand guidelines
Company mission and values
Brand guidelines help employees and customers understand your mission and values, strengthening culture and loyalty.
Shared rules
Brand guidelines set consistent standards for online and offline applications, simplifying work for staff and suppliers.
Brand visual concept
An integrated visual system helps your business grow while keeping products and marketing materials consistent.
Resource savings
Clear rules for logos, colours, and brand elements reduce the time and cost of producing print, advertising, presentations, and other branded materials.
Reputation management
Design and colour can reinforce your market position and, where needed, change how prospective customers perceive your brand.
Greater value
A consistent style across products and materials strengthens your image with customers and builds trust with new partners.
Brand guideline development tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What brand guidelines development includes
Brand and objective analysis
We analyse your brand, mission, and values to create distinctive, practical guidelines.
Visual concept development
We define a visual concept covering logo, palette, typography, and other brand elements.
Audience research
We analyse audience expectations and identify solutions suited to their needs.
Graphic and copy development
We create original graphics and copy to communicate your brand clearly.
Brand guideline production
We lay out the final version with selected solutions and examples across relevant applications.
Integration with existing materials
We adapt company materials to the new visual system to demonstrate the changes.
Why does an integrated approach work better in digital marketing?
Modern digital marketing tools help attract new customers, engage existing ones, and build recognition through a distinctive visual identity. They can also improve internal communication, reduce costs, and strengthen your market reputation.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
Increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
How to turn a VKontakte group into an effective sales landing pageRead article
Why you should not show the product in the opening seconds of Instagram Reels, and what to do insteadRead article
How to grow your brand on TikTok through creator partnershipsRead article
How to build a social media sales funnel: a step-by-step business guideRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Practical answers on brand guidelines, rules, source files, and implementation.
- brand guidelines
- visual identity
- guidelines
01What do brand guidelines include?
Usually positioning, brand principles, logo, colours, typography, composition, imagery, tone, and examples. Scope depends on your needs.
02Can guidelines be created before a logo?
Yes. The project can develop or refine visual identity, then document it in a consistent system.
03How do brand guidelines differ from a logo guide?
A logo guide covers the logo and basic elements. Brand guidelines may also include strategy, voice, and a broader set of applications.
04Do small businesses need brand guidelines?
Yes, especially with multiple creators or suppliers. Even a concise guide reduces inconsistency and speeds website, ad, and presentation production.
05Which brand applications can examples cover?
Website, social channels, ads, documents, presentations, packaging, signage, and other real touchpoints your company uses.
06Are source files included?
We deliver the agreed logos, graphics, templates, and specifications in contracted formats.
07How many concepts do you propose?
We agree numbers and stages in advance. Evidence-based directions suited to the brand matter more than random variants.
08How are guidelines approved?
We approve foundations and concept first, then elements and examples, reducing major revisions late in the project.
09How do guidelines become part of daily work?
We prepare accessible files and templates, explain the rules, and present them if needed. Complex systems need a designated brand owner.
10What determines timing and price?
It depends on strategy depth, logo readiness, elements, applications, and approvers. The brief defines precise scope.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.