Ampulabiz

Research, analysis and identification of market opportunities

• We collected data on existing wholesale and retail suppliers of bottles and packaging
• We identified the main competitors, their product ranges and pricing policies.
• We reviewed competitors' websites, assessing usability, structure, content and offers.
• We assessed competitor activity on social media and advertising platforms.
• We identified competitive advantages where the company could lead.
• We recommended improvements to AmpulaBiz's strategy and market positioning.

Online store development

• We defined the target audience and mapped possible user journeys on the website
• We designed the website structure, including product categories, product pages, checkout and contact information
• We created a bespoke design focused on usability and conversion.
• We implemented and configured intuitive navigation, product search, and management of orders, inventory and the customer database
• We tested the website on different devices and browsers to check it worked correctly

Website SEO preparation

• Optimising loading speed, URL structure, metadata and headings, and configuring correct search indexing
• Writing original keyword-informed copy for categories, product pages and articles, and optimising images and multimedia for SEO
• Building an internal linking structure to improve navigation and indexing, and developing backlinks through partner websites and guest posts.

Search advertising

• We created a search campaign split by product category, using only precise searches such as wholesale perfume bottles and ordering perfume vials.

This allowed us to segment campaigns and disable ineffective groups that generated no conversions.

Yandex Advertising Network (YAN)

• We first built a Yandex Advertising Network campaign with groups split by product category and broad keyword phrases. It produced results, but the cost per lead was high. We then tested a single-group campaign with broad general searches and 5 general ads using the brand name. The cost per lead fell by a factor of 2, delivering strong results.
• RETARGETING. We targeted previous visitors with an offer: 15% off list prices for wholesale orders placed by the end of the month. This brought prospects back and converted them into leads and sales.

Campaign Wizard

• We configured Campaign Wizard with an automated strategy, general ads and goals for form submissions and Telegram clicks. After the learning period, it began generating low-cost leads on a pay-per-conversion basis.