Targeted Facebook advertising
Mela Estate
A 40% higher conversion to qualified enquiries
Targeted Facebook advertising
Want to build recognition and reach people with buying potential? Targeted Facebook advertising can connect you with relevant interests.
Request full campaign setup around your objectives and efficient budget use.
Benefits of targeted Facebook advertising
Target audience reach
Social ads reach relevant audiences using filters from location and language to personal interests.
Promote without a website
Facebook advertising can generate sales and enquiries directly on the platform or in Messenger, useful for testing products or while your website is being built.
Ad personalisation
Segmentation lets you vary messages by family circumstances, social profile, location, and other relevant factors.
Increased awareness
Campaigns can focus on awareness as well as sales. Awareness objectives can reach more people at a lower delivery cost.
Different formats
Short videos, text posts, carousels, and other formats help communicate product or event benefits.
Budget optimisation
Facebook offers different billing options, including conversion- and impression-based approaches, so campaigns can be aligned with objectives and available budget.
Facebook advertising tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What a targeted Facebook advertising launch includes
Product or service analysis
Identify competitive advantages and customer value.
Audience analysis
We identify customer priorities and segment by demographics, location, interests, and other relevant factors.
Agreeing on campaign objectives
We define the expected outcome and realistic campaign performance targets.
Competitor audit
We find and analyse competing creatives aimed at similar audiences to inform an effective promotion strategy.
Ad creative development
We create ads using earlier research and our team's experience.
Ad personalisation
We configure each ad and audience combination to improve campaign effectiveness.
Advertising campaign optimisation
We refine technical campaign settings to improve financial efficiency and generate enquiries aligned with objectives.
Technical support
Project support includes campaign setup, monitoring, budget top-ups, and technical issue resolution.
Why does an integrated approach work better in digital marketing?
Planning digital promotion requires several factors to be considered together: project objectives, audience behaviour, platform requirements, and other relevant data. An integrated approach lets us recommend effective solutions suited to current market conditions.
Our case studies
- Targeted Facebook advertising
Araratchess international chess school
Results: 1.3 times higher website conversion rate
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
How to avoid wasting budget when promoting a Dzen channel through VK AdsRead article
VK Ads dashboard updates: how the creative studio and Russ's Pyatiminutki change advertising workflowsRead article
Targeted advertising: what it is and how it worksRead article
Requirements for targeted advertising posts on VKontakteRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Facebook advertising for international markets and supported countries.
- Facebook Ads
- international market
- analytics
01Which businesses suit Facebook advertising?
The channel can suit visual products, online services, apps, education, ecommerce, and B2B with a defined audience. Availability depends on country and sector.
02Can Facebook Ads support international expansion?
Yes, subject to platform rules, local law, and account conditions. We start with demand analysis, offer localisation, and available launch options.
03Where can ads appear?
Placements depend on geography and available ad products. We separate platforms and formats where needed for transparent reporting.
04What budget is needed for the first campaign?
Budget depends on country, audience, competition, and target action. Early testing needs several creatives and segments to give the algorithm sufficient data.
05Which creatives work best on Facebook?
We often test short videos, static images, carousels, and clear product demonstrations. Performance comes from the combination of offer, creative, audience, and landing page, not format alone.
06Why use Pixel and server-side events?
They measure post-click actions, build audiences, and optimise delivery for valuable events. We configure them with consent and data protection requirements in mind.
07Can we generate leads without a website?
Native forms and messaging are available in supported countries, but a website often improves lead quality for complex products. We choose the route around the sales cycle.
08How long does launch preparation take?
Timing depends on localisation, account readiness, analytics, website, and creatives, plus ad review and moderation.
09How can we reduce cheap, low-quality leads?
We refine offers and form questions, exclude weak segments, optimise qualified events, and feed sales data into analytics.
10Can Facebook results be guaranteed?
A fixed outcome cannot be promised before testing: costs depend on the auction, market, product, and funnel. We forecast, track benchmarks, and scale only validated combinations.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.