Integrated digital marketing
KarFood restaurant
In 1 year higher sales volume 2-fold
Lead magnets, offers and introductory products
Service objective:
Tools for acquisition, engagement, and conversion that support business growth.
Service benefits
Expert approach
Detailed analysis and planning across every stage create a stronger basis for results.
Personalisation
An approach tailored to each client.
What the selection service includes
Analysis and research
Market research: current trends, audience needs, and pain points. Competitor analysis: strategies that reveal effective approaches and opportunities to stand out.
Lead magnet development
Concept: lead magnet ideas that appeal to your audience, such as checklists, guides, and free webinars. Content: writing and design for the materials offered in exchange for contact details.
Audience research
The client supplies audience segments, needs, and solutions. *We can provide this research if required.
Advertising offer development
Concept: advertising offer ideas. Content: copy that explains value and encourages action.
Tripwire offer development
Entry offer: create an affordable, easy-to-buy product or service that demonstrates the value of your main offer. Pricing: determine the right price for this first purchase.
Why build lead magnets, offers, and tripwires?
Lead magnets, offers, and low-cost entry products help attract and retain customers while improving profitability. Their return depends on a well-designed strategy and execution. Experienced specialists can help develop and implement these tools as a coordinated investment in your business.
Our case studies
- Integrated digital marketing
AmpulaBiz online store
Increased sales by 30% in 2.5 months through SEO and Yandex advertising
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
How to turn a VKontakte group into an effective sales landing pageRead article
Why you should not show the product in the opening seconds of Instagram Reels, and what to do insteadRead article
How to grow your brand on TikTok through creator partnershipsRead article
How to build a social media sales funnel: a step-by-step business guideRead article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Lead magnets, offers, and tripwires: ideas, formats, testing, and implementation.
- lead magnet
- offer
- tripwire offer
01How do lead magnets, offers, and tripwires differ?
A lead magnet offers value for contact details, an offer explains the main proposition, and a tripwire provides an affordable first purchase.
02How do we choose a lead magnet topic?
We choose a specific pre-purchase problem related to your product. The resource should deliver immediate value and lead naturally to the next step.
03Which lead magnet formats work best?
Checklists, templates, calculators, instructions, assessments, curated resources, and short lessons. We choose according to need and ease of use.
04Do lead magnets work for B2B?
Yes. B2B buyers value calculations, methods, requirements, document examples, and assessments that help justify a decision internally.
05Will free content attract only irrelevant contacts?
This happens when a topic is too broad or unrelated to purchase. We add criteria, segmentation, and a next step to assess contact quality.
06What is needed to launch a lead magnet?
Landing page or form, resource delivery, communication consent, analytics, and follow-up sequence, all tested before advertising.
07How do you define a strong offer?
It explains who the product serves, what it delivers, the evidence, and why to act now. The promise must be specific and achievable.
08How can we test before full development?
We develop message variants and a simple resource, test with a small audience, and measure contacts and progression.
09How long does the full set of materials take?
Timing depends on research, format, content volume, and technical work. A simple hypothesis is quicker than an interactive tool or complete mini-product.
10What will I receive?
Approved ideas, offer copy, lead magnet and tripwire structures, funnel use cases, and launch requirements.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.