Yandex Direct advertising
MSHP, Moscow School of Programming
A 120% lower cost per lead
Ozon advertising
We help brands and shops attract customers through Ozon, Russia's largest marketplace. We use display formats such as banners, video, and promotions alongside performance advertising to promote products, support sales, and increase brand awareness.
We focus on efficient investment, precise audience fit, and transparent analytics.
Launch Ozon advertising to support sales growth.
Benefits of Ozon advertising
Budget planning
Choose your format and spending model, from CPC to CPM banners and special placements.
Pay only for the agreed action
Choose billing per click or confirmed order, paying for the selected measurable action.
Wide choice of formats
Homepage and category banners, promotional feed banners, video ads, and prominent product placements.
Reach the right audience
Targeting by demographics, interests, regions, first-party segments, and B2B audiences.
In-depth analytics
Ozon Performance tracks impressions, clicks, orders, and campaign effectiveness in real time.
Performance optimisation
We test formats, creatives, and audiences to improve sales while managing click and order costs.
Ozon advertising tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What the integrated service includes
Product and market analysis
We review listing photos, descriptions, and SEO keywords, compare competitors, and recommend conversion improvements.
Audience analysis
We define buyer segments by interests, behaviour, and demographics and configure targeting in Ozon.
Agreeing on campaign objectives
Together we choose KPIs such as sales, acquisition, awareness, or promotions and select suitable ad formats.
Competitor audit
We study competitors' formats, bids, and creatives to identify opportunities for better visibility and campaign performance.
Ad creative development
We create Ozon-specific banners, promotional assets, video, and graphics to help products stand out in the feed.
A/B testing
We run parallel campaigns with different creatives, copy, and targeting, compare results, and retain the strongest combinations.
Campaign optimisation
We adjust bids, move budget to effective formats, disable weak ads, and strengthen those generating sales.
Technical support
Full ad account management: campaign configuration, analytics and pixels, and detailed reports with recommendations.
Why advertise on Ozon?
Ozon advertising gives you direct access to a large marketplace audience where millions of users shop every day. Formats range from display banners to performance campaigns billed per order, allowing you to match advertising to your objectives. Transparent analytics and detailed reporting track each funnel stage, while scalable campaigns can support sales growth and brand awareness.
Our case studies
- Yandex Direct advertising
Levda online clothing shop
A 30% more branded searches
- Yandex Direct advertising
Vedmino Schastye online store
Over 1 year increased sales by 45%
- Yandex Direct advertising
TeikaBoom family activity park
We reduced cost per lead from ≈US$10.26 to ≈US$4.22 in 4 months
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Book an express marketing audit
Our express audit uses a growth hacking approach to identify 5 key growth opportunities and show where you may be losing enquiries, conversions or profit.
We review your strategy, advertising, website, analytics and funnel, focusing on practical outcomes rather than a report for its own sake.
Our team's expertise
Why an expensive click can be more profitable than a cheap one in search and contextual advertisingRead article
Contextual advertising strategy: choosing the right acquisition modelRead article
Contextual advertising: getting more from seasonal demandRead article
Search ads or the Yandex Advertising Network: which should you choose? A detailed comparison with examples.Read article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Ozon advertising: listing promotion, budgets, ad spend ratio, and marketplace sales.
- Ozon advertising
- product listing
- Ad spend as a share of revenue
01Which products suit Ozon advertising?
Promotion makes sense for competitive products with sufficient stock, clear margins, and strong listings. We check demand, search results, and economics for each SKU.
02Which Ozon advertising tools do you use?
We choose from currently available formats based on category and objective, separating products and goals to measure each tool's sales contribution.
03How do we calculate an Ozon starting budget?
We calculate budget from category, CPC or billing model, margin, conversion, and SKU count. We test priority products first and scale proven results.
04Should product listings improve before advertising?
Yes, if the listing converts poorly. Title, specifications, images, infographics, description, price, delivery, and reviews affect sales. More traffic cannot fix weak product presentation.
05What is the ad spend ratio and what level is appropriate?
The ad spend-to-revenue ratio shows what share of revenue goes to advertising. An acceptable level depends on margin, logistics, fees, returns, and objectives; there is no universal benchmark.
06Can a new product be promoted without reviews?
Yes, though buyers may need more reassurance. New SKUs depend especially on price, content, delivery, and legitimate ways to collect reviews after real purchases.
07How do reviews affect advertising?
Ratings and review content affect trust and listing conversion. We consider them when choosing products to advertise and examine recurring reasons for lost sales.
08How can we avoid funding unprofitable sales?
We calculate unit economics, set benchmarks, separate products, monitor stock, and stop combinations exceeding the acceptable ad spend ratio.
09What is included in Ozon ad reports?
We report spend, orders, revenue, ad spend ratio, conversion, product trends, and changes made, highlighting price, listing, stock, or logistics constraints.
10Can Ozon receive external traffic?
Yes, where it suits the objective and platform rules. External traffic is assessed separately from internal ads, with order attribution planned in advance.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.