Online store
Ampulabiz
+400% organic traffic
AmpulaBiz: growing search demand and the shop's customer base.
View case studyIntegrated digital marketing for online shops
We connect your catalogue, search demand, paid traffic and repeat purchases. Decisions are based on orders and margins, not impressive-looking reach figures.
For owned online shops, brands, and teams developing ecommerce sales.
- 01Catalogue
structure, listings, and product demand
- 02Orders
visit-to-payment conversion
- 03Margin
performance by category, not traffic alone
Growth opportunities
More advertising does not always
mean more business
We plan promotion around your product range and order economics: what to sell, to whom, through which channels, and at what return.
- 01
Traffic grows, profit does not
Ad systems optimise orders but do not know returns, delivery costs, or margins, so they may promote unprofitable products.
- 02
The catalogue does not match demand
Categories, filters, and listings do not match how people search and choose.
- 03
Customers do not return
Without segmentation and retention work, shops pay again to acquire people who already bought.
Strategy built around your business economics
Website, offer, and customer journey
Traffic and content in one system
One marketing team for your business, not disconnected suppliers.
Categories and demand
Conversion points
Sales channels
Ecommerce / online sales
Not just more traffic. More value in every order.
Each buying stage has a purpose. We connect them so higher advertising spend does not hide shop problems.
- 01Product demand
- 02Category
- 03Product listing
- 04Payment
- 05Repeat purchase
01 / Acquisition
Promote what is profitable for the shop
We start with your range, not the ad account. Demand, stock, and margins determine which categories to promote first.
- 01
Categories and seasonal demand
- 02
SEO, product ads, and search advertising
- 03
Connecting spend with orders and product range
Focus: category economics, not average CPC.
02 / Conversion
Remove barriers between selection and payment
We review the mobile buying journey: search, filters, listing, delivery, and checkout.
- 01
Clear catalogue and filters
- 02
Listings that answer buyer questions
- 03
Basket, payment, and abandonment reasons
Focus: paid orders, not basket additions.
03 / Repeat sales
The next purchase should not start from scratch
We connect marketing to customer history and buying cycles to give people timely reasons to return.
- 01
Customer segments and order history
- 02
Re-engaging buyers with relevant offers
- 03
Separate new and repeat sales reporting
Focus: long-term customer value.
From first conversation to growth
Clarity first.
Then we scale.
We do not launch everything at once. We identify constraints, set priorities, and build a plan around your situation.
- 01
Understand
Review assortment, order analytics, margins, and real sales sources.
- 02
Fix the foundations
Prioritise categories, improve listings, and measure conversions.
- 03
Scale
Develop channels by category and retain buyers after their first order.
What we take on
- 01Categories and demand
We identify promising products and categories through seasonality, margins, stock, and search demand.
- 02Conversion points
We check product pages, filters, delivery, trust, and mobile checkout.
- 03Sales channels
We combine SEO, product ads, social media, and platforms where your range justifies them.
- 04Repeat purchases
We segment and re-engage customers with relevant offers, keeping repeat sales separate from acquisition.
Results in business terms
Shop economics at the centre
We scale categories and channels that support profit, not every campaign indiscriminately. Metrics are agreed before launch.
Review your challenge- 01Ad spend as a share of revenue
- Ad spend as a share of revenue, by channel and category.
- 02Conversion
- From first visit to paid order, including mobile journeys.
- 03Margin
- What remains after costs, returns, and delivery.
- 04Repeat orders
- How often customers return and what they buy again.
Experience you can verify
Experience with similar challenges
Results from specific projects, not a promise of identical numbers for every business.
Tools matched to the task
Channels work together,
rather than competing for budget
The strategy determines the service mix. Not every tool is right for every project.
- 01
Catalogue SEO
Categories, filters, listings, and informational demand.
- 04
Content
Product reviews, use cases, and answers to buyer questions.
- 05
Shop website
Speed, checkout journeys, analytics, and catalogue usability.
- 02
Paid search and display advertising
Product and category demand with spending control.
- 03
Marketplaces
Separate assessment of marketplace contributions to sales economics.
The people behind the strategy
Marketing, traffic, design, development, and content in one team.
Before we start
Three practical questions
We discuss the approach, priorities, and metrics after getting to know your business.
01Should we start with SEO or ads?
Demand and catalogue readiness guide the decision. Ads test offers faster; SEO needs structural work. We prioritise by category and margin.
02Do marketplaces need a separate plan?
Yes. Marketplaces and owned shops have different economics, fees, and customer access. Their performance should not be combined indiscriminately.
03Can you work with the existing shop?
Yes. We first check mobile checkout, speed, filters, and analytics, changing only what limits sales.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.