Gidrosfera

Website development

• Competitor analysis helped us identify sections that we believed would build interest and improve conversion among prospective customers.

• We designed the website with conversion features from the outset: a clickable header phone number, messaging options and a pricing quiz. We then built the pages.

Yandex Direct advertising

• We selected only precise, relevant keyword phrases and worked thoroughly on negative keywords. Because the service targeted businesses, we refined the setup carefully to avoid attracting private individuals outside the intended audience. We then launched the search campaign.

• We configured Campaign Wizard with an automated strategy and payment per conversion. Ads clearly stated that the service was for businesses. This generated leads at a mid-range cost.

Search advertising performed very well after thorough negative keyword work. Campaign Wizard also performed well, although it generated fewer leads.