Google Ads advertising
Mela Estate real estate agency, Dubai
A 40% higher conversion to qualified enquiries
Google Ads advertising
Need more customers or enquiries through a landing page?
Use Google Ads to reach your audience and reconnect with people who have shown interest in your products or services. We handle the full setup, including retargeting.
Benefits of Google Ads
Target audience
Google reaches users worldwide, with targeting by location, interests, and many other criteria.
Retargeting
It shows ads to people who previously showed interest but have not yet purchased or booked.
Budget control
The service description specifies no minimum campaign spend and includes conversion-based rather than impression-based billing, supporting different budgets.
Wider reach
Audience segmentation combined with a broad user base helps bring more relevant prospective visitors to your website.
Detailed analytics
Monitoring ad response, post-click behaviour, and other data helps improve campaign performance after launch.
Multiple formats
Text, mixed-media, video, and map-based ad formats help match advertising to different user groups.
Google Ads tools
- Design
- Online store
- Multi-page website
- Landing page
- Single-screen landing page
- Sales videos
- Lead magnet
- Chatbot
- Live or automated webinars
- Marketing kit
- Social media communities
- Yandex Direct / Yandex Advertising Network
- Yandex Direct / Search
- Targeted advertising
- VK advertising
- MyTarget advertising
- Avito promotion
- SEO
- Telegram Ads
- Google Ads
- Teaser advertising
- Native advertising with creators
- Yandex Maps advertising
- 2GIS advertising
- Voice bots
- Media placements
- Youla promotion
- PR
- Cold calling
- CRM system
- IP telephony
- Call tracking
- Email marketing
- Automated calls
- SMS marketing
- End-to-end analytics
- Chatbot marketing
- NPS
- Customer Journey Map
- Sales scripts
- Bitrix24
- Salebot
- Senler
- BotFAQtor: bot protection
- Mindbox
- Calltouch
- Video widget
- Wazzup
- Social proof and the bandwagon effect
- Marquiz
- 1C
- AMO CRM
- Yandex Metrika
- Telegram Ads
- Roistat
- Uis
- Yclients
- Envybox
- MoySklad
- Mango Office
What Google Ads development includes
Product or service analysis
We study the product or service to identify its competitive advantages and value to customers.
Audience analysis
We identify what customers value and segment audiences precisely by demographics, search queries, and other relevant criteria.
Agreeing on campaign objectives
We define the action the campaign should generate and check that the landing page is ready to support conversions.
Competitor audit
We monitor competing ads aimed at similar audiences in your market to identify the most effective promotion strategies.
Ad creative development
We create ads using product information, audience insights, and market context.
A/B testing
We select the most effective combinations of images, video, and ad copy based on audience response.
Ad optimisation
We refine creatives and improve offers after the test launch.
Technical support
We handle ad account configuration, ad monitoring, and advertising balance top-ups throughout the campaign.
Why does an integrated approach work better in digital marketing?
Our integrated approach starts with your business objectives and audience behaviour. We select the communication channels, ad platforms, tools, and formats best suited to your product or service, aiming for a stronger return with efficient use of your budget.
Our case studies
- Google Ads advertising
Araratchess international chess school
A 65% lower cost per lead
Client testimonials
Our experience with ProMarketing has been positive. Working together helped increase website visits and enquiries from prospective customers. We recommend the team and thank them for their work.
We appreciated the personalised approach and having a dedicated account manager who patiently listens to and considers all our requests and requirements. Thank you for your professionalism, responsibility and responsiveness.
The agency's specialists select keywords quickly and carefully and manage the budget efficiently. This helped us achieve a strong conversion rate and many relevant calls in a short time.
Our team's expertise
Why an expensive click can be more profitable than a cheap one in search and contextual advertisingRead article
Contextual advertising strategy: choosing the right acquisition modelRead article
Contextual advertising: getting more from seasonal demandRead article
Search ads or the Yandex Advertising Network: which should you choose? A detailed comparison with examples.Read article
Popular services
Integrated digital marketing
An integrated approach to business marketing that connects every part of the strategy.
Yandex Direct advertising
Advertising designed to attract relevant traffic within a short timeframe.
Targeted VKontakte advertising
A targeted advertising option that can help control costs: ads reach selected audiences, with payment for impressions depending on campaign settings.
FAQ
Frequently asked questions
Google Ads: geography, budget, analytics, and enquiry quality.
- Google Ads
- international markets
- conversions
01What can Google advertising achieve?
Google Ads captures existing demand, promotes products and services, reconnects with visitors, and supports international expansion. Formats depend on product, geography, and customer journey.
02Can Google Ads target international audiences?
Yes, where country, ad account, and payment requirements are met. We check tool availability, sector restrictions, and local operating conditions before launch.
03What budget does Google Ads need?
Budget reflects forecast demand, CPC, competition, and target enquiry cost. New campaigns also need funding to test queries, audiences, and ads.
04Which campaign types do you use?
Depending on your objectives, we use search, display, shopping, video, or automated campaigns. Each format requires appropriate data and reliable conversion measurement.
05Do other countries need dedicated landing pages?
Usually yes. The page should reflect language, currency, delivery or service terms, local expectations, and trust signals. Translation without adaptation is rarely enough.
06How is conversion tracking configured?
We connect Google Analytics, events, forms, calls, and CRM data where needed, optimising for real enquiries and sales rather than visits alone.
07How long does campaign launch take?
Timing depends on the website, analytics, assets, and moderation. We usually research keywords and structure, configure conversion tracking, then launch and check the data.
08Can you use an existing Google Ads account?
Yes. We audit settings, change history, queries, strategies, conversions, and budget allocation, keeping useful work and prioritising corrections.
09How can Google lead quality improve?
We refine queries and geography, separate user intent, improve ads and landing pages, feed CRM lead-quality data back into analytics, and exclude poor-quality sources.
10Google Ads or Yandex Direct?
The choice depends on country, search engine share, demand, and acquisition cost. Channels often complement each other, but budget follows measured performance.
Get a quote for your project
Include your name and phone number in your enquiry.
Our team will contact you to answer your questions and prepare a proposal tailored to your project.