Hata Shop

Search advertising

• Creating ads by group: buy interior doors, buy entrance doors, order a room door and other category-based commercial searches using terms such as buy, order, price, cost and delivery.

This attracted qualified, high-intent customers ready to buy doors.

• Specific commercial searches and location-based searches for Moscow and the Moscow Region, related to ordering doors in Moscow and the surrounding region, including interior door prices in Moscow and buying an interior door in Moscow. We excluded Moscow and the Moscow Region from the general search campaign mentioned above to prevent internal competition.

Advertising on Yandex partner websites:

• Creating ads, shown on Yandex partner websites using broad searches for interior and entrance doors.

This brought in new visitors who were considering buying a door but had not yet purchased. When they encountered our ads during their research, they visited the website and submitted enquiries.

The advertising began generating leads after a week to a week and a half. We needed time to optimise and remove irrelevant search terms. Qualified leads and sales then followed. The client was pleased with the speed of results after starting the business from scratch.