Levda's successful marketing campaign
Project objectives and tasks
Levda, the clothing brand founded by blogger Alina Levda (Botanovna), wanted to grow awareness and attract buyers across Russia. An integrated strategy combined several online marketing tools to support that goal.
Tools and solutions
Levda promotion used these tools:
- Website development: Build a modern, usable store reflecting brand style.
- Competitor analysis: Review the market and identify Levda's main advantages.
- Keyword research: Build search terms buyers use to find the brand's clothing.
- Connect Calltouch analytics: Track campaigns and traffic sources.
- Yandex Direct advertising: Create search and Yandex Advertising Network campaigns for relevant audiences.
- Targeted advertising on VKontakte and MyTarget: Show ads to people matching the brand's audience.
Yandex Direct advertising: detailed analysis
Search advertising:
- Branded searches: Ads reached people already familiar with Levda, strengthening recognition and attracting loyal buyers.
- Specific queries: Ads were tailored to specific clothing categories, such as a yellow jacket, attracting people interested in those items.
Yandex Advertising Network placements:
- Broad queries: Placements across Yandex Audiences websites extended reach and attracted customers.
- Location targeting: Precise geographic targeting to control costs and improve performance.
Retargeting:
- Discounts and promotions: Retargeting brings back users who already showed interest in the brand's products.
Project results
Levda's integrated approach produced the following results:
- 130% increase in website conversion: More visitors completed target actions such as orders.
- Lower customer acquisition costs: Campaign optimisation reduced customer acquisition costs.
- 30% growth in branded searches: Increasing brand awareness in search.
Conclusion
The campaign met its objectives and strengthened Levda's market position. Combining online marketing tools with continuous monitoring and optimisation delivered strong results.
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