KarFood meal delivery case study
KarFood in Reutov approached ProMarketing to grow its delivery business. This case explains how we attracted more customers.
Target region: Reutov
Work started: since 12 March 2020
The client came to us with specific requirements:
- a marketplace-style food ordering website
- Website SEO optimisation
- customer acquisition through Yandex Direct campaigns
- website blog management
- in 2023, the client added VK and Instagram management and a full social-media refresh. Work started on 14 January 2023
Our KarFood project stages
We began by building a website around the company's requirements, with menu information, prices and contact details. We added online ordering with a shopping cart, straightforward forms and intuitive navigation. An SEO specialist then implemented improvements to help the website rank in search results.
Next, we attracted website traffic through Yandex Direct. We targeted people searching for food delivery in Reutov, using keywords related to the company's location and food. To improve performance, we created separate ad groups for different keywords and landing pages focused on specific types of food. Combining Yandex Direct advertising with landing page optimisation brought more visitors to KarFood's website, and the company began receiving more orders.
We continued improving the website and traffic. At the client's request, we created Instagram and VK accounts with food photos, promotions and discounts, using relevant food and delivery hashtags.
Social media results over two months using free subscriber-acquisition methods:
We tracked each campaign with analytics and adjusted where needed to improve advertising returns and business outcomes.
As a result of promotion, KarFood on social media and Yandex Direct helped attract customers and increase orders. KarFood's coordinated marketing supported growth in Reutov's delivery market. The connection between website, advertising and social media is provided by marketing for restaurants and delivery.
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