Case study: taking KarFood sales to the next level
About KarFood
KarFood, a delivery restaurant in Reutov in the Moscow region, needed more customers and sales. We developed an integrated strategy.
Project goals
- Increase website traffic.
- Increase orders and calls.
Tools for achieving goals
We used the following tools:
- Audience and competitor analysis.
- Social-media creation and promotion.
- Mobile app development.
- Website SEO optimisation.
- Contextual advertising.
Project delivery: a step-by-step plan
- Marketplace website development. We built an intuitive site for finding dishes, ordering and paying online.
- Creating a mobile app. The app simplified ordering and added a communication channel.
- Competitor analysis. Competitor analysis identified KarFood's distinctive advantages.
- SEO optimisation. SEO improvements increased organic traffic.
- Social media promotion. VK and Instagram management increased awareness.
- Contextual advertising. Yandex Direct helped attract customers and orders.
Project results
KarFood's integrated promotion delivered:
- Sales volume doubled in one year.
- Organic traffic increased 4.5-fold.
- Branded queries increased by 300%.
Takeaways
KarFood combined SEO, social media, contextual advertising and a mobile app to improve sales and brand awareness.
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