HataShop, a Moscow door retailer: integrated digital marketing and building a brand from scratch
A door showroom in central Moscow approached us to develop its business from the beginning through integrated digital marketing.
Target region: central Moscow
Work started: since 1 October 2022
The client came to us with specific requirements:
- a logo for the new HataShop name
- a marketplace-style door website
- SEO and website optimisation
- customer acquisition through Yandex Direct campaigns
- website blog management
HataShop project stages
- We studied competitors and improved technical usability
- We created additional landing pages with promotions and benefits, leading visitors to a quiz and then an enquiry form
- We developed new promotions every month to stand apart from competitors and attract website visitors' attention
- We researched Yandex Direct keywords
- We built a negative keyword list and excluded irrelevant searches every week
- We improved the creative assets, editing videos and selecting strong images
- We connected CRM for lead handling
- We refined ad copy and headlines, testing different versions
- SEO improvements supported ads and organic traffic
Yandex Direct metrics:
Cost per lead: ≈US$19.31.
Conversion: 5.5%
First-month sales exceeded ≈US$12,069.95
Summary: We met the project's goals and continue improving. Launching the brand produced encouraging results, with further potential remaining.
If you plan to launch, contact to us for integrated digital marketing or send an enquiry, and we will advise you free.
