MShP

Focus on branded searches:

• Creating ads, targeting searches related to the school's name MShP, the Moscow School of Programming.

This attracted people who already knew the school and were actively researching it.

• Specific searches, related to online coding lessons for children, children's IT courses and learning programming from scratch.

This attracted people interested in programming courses for children.

Advertising on Yandex partner websites:

• Creating ads, shown on Yandex partner websites using broad searches for children's education, online learning for children and IT for children

This attracted new visitors interested in helping their children learn a modern profession and increased brand awareness.

• Geographic targeting within 5 km of the Moscow school, targeting families interested in in-person classes for their children.

This attracted nearby families who could bring their children to the school for regular extracurricular classes.

We tested 3 landing pages with different sections for online and in-person learning, separating the audiences. The advertising delivered strong results.