- We created the company's corporate website from scratch. We developed a website concept aligned with the company's brand, with considered design and intuitive navigation. Search optimisation supported organic visibility.
- We analysed this market segment and researched the competition. We studied the main competitors and their strengths and weaknesses, using the findings to develop an effective marketing strategy.
- We created landing pages for each business area to handle leads and capture enquiries. We developed conversion-focused landing pages for each business area's target audience. Persuasive copy and clear calls to action encouraged responses, and we optimised the pages for search engines.
- We connected all analytics tools and added conversion features and enquiry forms. We connected Yandex Metrica and Google Analytics to track traffic and user behaviour. We configured conversion goals to measure campaign performance and integrated enquiry forms to capture prospective customers' contact details.
- We implemented a combination of tools tailored to the business and launched advertising on Yandex and Google. We developed an integrated advertising campaign across multiple channels, with ongoing testing and optimisation to improve performance.
- We launched a Telegram automated funnel to improve lead-handling conversion. We consolidated and segmented subscribers and added a registration form. We automated lead handling with a Telegram chatbot. We built a subscriber database for continued contact with prospects, segmented it by interests and needs, and implemented a lead capture system to encourage website registration.
- We set up email campaigns to maintain contact with the database, which generated repeat sales. We created a personalised email sequence with useful information and special offers to encourage repeat purchases and improve campaign effectiveness.
- Daily optimisation, weekly analysis and testing of new hypotheses. Daily campaign monitoring and adjustments. Weekly data analysis and client reporting. Ongoing testing of new hypotheses to improve marketing performance.
- Bitrix24 CRM implementation: full configuration, sales and business process automation, a sales funnel and monthly administration. We configured Bitrix24 CRM to manage customer relationships and automated sales and business processes. We implemented a sales funnel to track each customer's progress and provided monthly CRM administration.
Mela Estate
Dubai property agency
Dubai property agency marketing case study
About us
Mela Estate is a property agency in Dubai
Project objectives:
improve advertising quality, generate enquiries from qualified, purchase-ready leads and pass them to the sales team.
Tools:
- website creation and development
- target audience analysis
- keyword research
- Bitrix24 CRM implementation
- creating and launching advertising on Yandex, Google and Facebook
- campaign optimisation and refinement
Paid search and display advertising
in Yandex Direct- Google Analytics: analytics platform
Yandex Metrica
Analytics system
Google Ads advertising
Figma
Graphics editor
Bitrix24 CRM
Adobe Photoshop
Graphics editor
Targeted Facebook advertising
Website used as the advertising destination:
How we marketed the agency
Mela Estate project results:
+40%
higher conversion to qualified enquiries
x1.5
increased traffic volume
x1.2
lower customer acquisition cost
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