- We analysed this market segment and researched the competition.
- We researched available widgets and plugins and integrated them into the website. We developed a marketing strategy, selected tools and channels, and mapped the funnel.
- Bitrix24 CRM implementation: full configuration, sales and business process automation, a sales funnel, internal workflow configuration and monthly administration.
- We selected and added website tools designed to convert visitors into customers.
- We developed a marketing strategy. We selected tools and channels, mapped the funnel and improved the stages where leads were dropping out before converting.
- We selected lead magnets, a low-cost introductory offer and a loyalty programme.
- We connected all analytics tools.
- We implemented a combination of tools tailored to this business. We set up and launched VK advertising, choosing it as the first channel after analysing the audience's behaviour and purchases.
- We launched an integrated sales funnel to improve conversion from cold leads to customers. We consolidated and segmented the subscriber database, then set up notifications and lead reactivation flows.
- We configured CRM integration and developed its sales funnel.
- Daily optimisation, weekly analysis and testing of new hypotheses.
- Tools and channels used in the funnel:
- VK advertising
- website
- loyalty programme and lead magnets
- VK chatbot, CRM forms, WordPress forms, Wazzup and Telegram
- Bitrix24
