- We analysed this market segment and researched the competition. We studied the main competitors, their strengths, weaknesses and positioning, then defined the client's unique selling propositions and competitive advantages.
- We developed the strategy, selected tools and channels, mapped the funnel and improved the stages where leads were dropping out before converting. We selected tools and channels based on performance and profitability. We mapped the sales funnel in detail, defined its key stages and conversion points, and developed ways to bring lost leads back into the funnel.
- We created landing pages to capture and register leads. We aligned landing pages with the client's unique selling proposition and ads, and optimised them for search engines (SEO).
- We connected all analytics tools. We configured end-to-end analytics to track the customer journey from first contact to purchase.
- We implemented a combination of tools tailored to this business. We set up and launched advertising on Yandex and VK with precise audience targeting.
- We launched an automated sales funnel to improve conversion from cold leads to customers. We consolidated and segmented the subscriber database, configured notifications and reactivation flows, and set up campaigns to inform subscribers about new offers, promotions and events.
- We configured CRM integration and developed its sales funnel. We developed a CRM sales funnel to track each customer's status and manage their interactions with the company.
- Daily optimisation, weekly analysis and testing of new hypotheses. We analyse data in detail every week to identify growth and optimisation opportunities. We continually test new hypotheses and marketing approaches and implement the most effective solutions.
ELEMENT-5
Online store
Online store marketing case study
About us
ELEMENT-5 manufactures technology-based automotive products and delivers throughout Russia.
Project objectives:
build an effective automated sales funnel to generate more high-intent leads.
Tools:
- target audience analysis
- competitor analysis
- CRM integration
- setting up Yandex and VK advertising
- keyword research
- setting up the account and advertising campaigns
Paid search and display advertising
in Yandex Direct
Yandex Metrica
Analytics system
Website used as the advertising destination:
How we marketed the online store
ELEMENT-5 project results:
+120%
higher purchase conversion rate
x3
times lower cost per lead
x2
higher sales conversion rate
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