1. Colour palette and visual style
- We selected design references for individual sections, informed by competitor research and the client's preferences.
- We refined the copy, the first-screen sections and the company information section.
- Based on the data collected we created a wireframe with copy to show the sequence of sections and help the client understand the page structure.
- We selected a fresh, soft colour palette for the redesign and agreed on the style of the page sections.






