Tachoservis-Balt

Search campaign:

• Creating a search advertising campaign, with groups for specific service searches and commercial terms such as price, cost and order. Using a portfolio strategy in Yandex delivered strong results and many enquiries at ≈US$7.24 each.

This attracted qualified customers who needed vehicle servicing immediately.

• We also created a search retargeting campaign , to bring users back through search if they needed another service or had previously visited without enquiring.

Advertising on Yandex partner websites:

• Creating ads, shown on Yandex partner websites with a focus on individual services. Combined with retargeting, they generated many enquiries at an attractive cost.

Both search and Yandex Advertising Network strategies delivered strong results. We added call tracking and callback requests to the landing page to improve conversion and measure calls.