Yandex Advertising Network (YAN):
- We created Yandex Advertising Network campaigns for several segments: a footwear and accessories wholesaler database uploaded through Yandex Audiences, audiences interested in competitor websites, and audiences based on general searches for footwear suppliers and manufacturing. We also created a separate branded search campaign. Keyword campaigns were split by exhibition location, while the branded campaign and wholesaler audiences covered Russia.
Initially, we generated low-cost leads, but few were qualified. After refining audiences and keywords, we attracted good-quality leads at a mid-range cost that converted into enquiries.
