- We developed a marketplace website to match the company's requirements. It includes the menu, prices and contact details. We also added online food ordering with a shopping basket.
- We analysed the competition. We identified the client's main competitors and analysed their products, services, prices and marketing strategies. We assessed their strengths and weaknesses, defined the client's competitive advantages and recommended a market positioning approach.
- Website SEO optimisation. We conducted detailed keyword research to improve search visibility and attract the target audience.
- Analysis and optimisation of every traffic channel: monthly reporting, identifying new hypotheses and improving active campaigns.
- Technical optimisation: we optimised the website structure and technical setup, including faster page loading and improvements to the mobile version.
- Content marketing: we developed a content marketing strategy to increase organic traffic through high-quality, relevant content that addressed the target audience's needs and interests.
- We ran an integrated Yandex Direct advertising campaign to attract the target audience to the client's product. We focused on three advertising formats: Smart Banners, product campaigns and search campaigns. In parallel, we tested different hypotheses to optimise the campaigns and improve performance.
Shashlykyan
Cafe delivering grilled meat skewers and hot meals
Food delivery restaurant marketing case study
About us
Shashlykyan is a food delivery cafe in the Moscow Region.
Project objectives:
Increase website traffic, orders and calls.
Tools:
- target audience analysis
- competitor analysis
- setting up social media accounts
- mobile app development
- keyword research
- setting up the account and advertising campaigns
Paid search and display advertising
in Yandex Direct
Yandex Metrica
Analytics system
Figma
Graphics editor
Adobe Photoshop
Graphics editor
Website used as the advertising destination:
What we delivered
Kar Food project results:
by 15%
increased sales over 3 months
x1,2
times the organic traffic
+40%
more branded searches
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