- Website design in Figma:
- We developed a Figma prototype covering page structure, elements and visual design.
- We aligned the design with the website's objectives and audience requirements.
- We reviewed and agreed the design with the client at every development stage.
- WordPress website build:
- We professionally built the website on WordPress.
- We checked the website worked correctly across modern browsers and different devices.
- We optimised the website for search engines (SEO).
- Purchasing a domain and hosting:
- Selecting and purchasing a domain relevant to the website's subject.
- Selecting a reliable hosting provider and setting up hosting.
- Connecting the domain to the hosting service.
- Keyword research for the main product categories, followed by expansion across the remaining products:
- We analysed the target audience and its searches in depth.
- We researched keywords for the main search categories and expanded the selection to other products.
- We checked the accuracy, coverage and relevance of the keyword set.
- Setting up a Yandex Direct account and product campaigns, Smart Banners and dynamic ads:
- We created a Yandex Direct advertising account.
- We developed and launched product campaigns, Smart Banners and dynamic ads.
- We configured targeting, budgets and bids for each campaign.
- We used the advertising budget efficiently and achieved the client's objectives.
