- We built the company's landing page from scratch. The landing page was designed to capture enquiries through a quiz.
- We analysed this market segment and researched the competition. We studied the main competitors and their strengths and weaknesses, using the findings to develop an effective marketing strategy.
- We connected all analytics tools and added conversion features and enquiry forms. We connected Yandex Metrica and Google Analytics to track traffic and user behaviour. We configured conversion goals to measure campaign performance and integrated enquiry forms to capture prospective customers' contact details.
- We implemented a combination of tools tailored to the business and launched advertising on Yandex and Google. We developed an integrated advertising campaign across multiple channels, with ongoing testing and optimisation to improve performance.
- The quiz answers helped us address the user's questions.
- We set up email campaigns to maintain contact with the database, which generated repeat sales. We created a personalised email sequence with useful information and special offers to encourage repeat purchases and improve campaign effectiveness.
- Daily optimisation, weekly analysis and testing of new hypotheses. Daily campaign monitoring and adjustments. Weekly data analysis and client reporting. Ongoing testing of new hypotheses to improve marketing performance.
- Bitrix24 CRM implementation: full configuration, sales and business process automation, a sales funnel and monthly administration. We configured Bitrix24 CRM to manage customer relationships and automated sales and business processes. We implemented a sales funnel to track each customer's progress and provided monthly CRM administration.
Real Estate
Dubai property centre
Dubai property centre marketing case study
About us
Real Estate is a property centre in Dubai
Project objectives:
improve advertising quality, generate enquiries from qualified, purchase-ready leads and pass them to the sales team.
Tools:
- landing page creation and development
- target audience analysis
- keyword research
- Bitrix24 CRM implementation
- creating and launching advertising on Yandex, Google and Facebook
- campaign optimisation and refinement
Paid search and display advertising
in Yandex Direct- Google Analytics: analytics platform
Yandex Metrica
Analytics system
Google Ads advertising
Figma
Graphics editor
Bitrix24 CRM
Adobe Photoshop
Graphics editor
Targeted Facebook advertising
Landing page used for advertising:
How we marketed the project
Real Estate project results:
+25%
higher conversion to qualified enquiries
x2
increased traffic volume
x1.4
lower customer acquisition cost
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