Profil Doors

Door factory

Door manufacturer marketing case study

About us

Profil Doors manufactures and installs bespoke kitchens.

Project objectives:

The goal was to set up a Yandex Direct campaign that generated more qualified leads and converted them into sales.

Tools:

reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

Yandex Direct

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Profil Doors project website:

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How we set up Yandex Direct advertising

Focus on branded searches:

Creating ads, targeting searches related to the name of Profil Doors.

This attracted people who knew the company or had heard of it and were actively looking for information. Its nationwide chain helped build trust. Our task was to market the chain specifically in Krasnodar, where sales were lower.

Specific commercial searches and location-based searches for Krasnodar, related to interior doors, interior doors in Krasnodar, ordering doors in Krasnodar, buying doors in Krasnodar and similar searches.

This attracted people ready to order doors and installation.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches for doors. We also used a company video in the Yandex Advertising Network to strengthen the company's image and customer trust.

The advertising performed very well. Search delivered the best results because Profil Doors is a well-known, trusted chain in Russia.

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