Pilolistva case study: online store development

About us

Pilolistva manufactures sawn timber and supplies wholesale and retail customers in Moscow and the Moscow Region.

Project objectives:

The goal was to develop an online store and set up Yandex Direct campaigns to generate more qualified leads that converted into sales.

Tools:

landing page design and build
reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

WordPress
Yandex Direct

Request a quote for your project

Pilolistva project website:

How we set up Yandex Direct advertising

Search advertising

Creating search ads. Focus on high-intent searches: buy edged boards, timber delivery, wholesale timber beams, timber prices and other commercial keywords.

This attracted users who are looking for timber right now and are ready to buy.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches related to boards, beams and sawn timber for construction and renovation. We also used company banners and videos in the Yandex Advertising Network to build trust.

Setting up retargeting, shown to previous visitors who had not placed an order, using personalised creatives and exclusive offers, such as a first-purchase discount or free delivery within the region.

The advertising delivered effective results. Yandex Advertising Network campaigns delivered the best results through effective optimisation and keyword selection.

Request a quote for your project

Pilolistva project results:

3x
Increased traffic
by 35%
lower cost per lead
+15%
higher sales conversion rate

Timber product page in the Pilolistva online store

Online timber order form on the Pilolistva website

Configured Yandex Direct campaign for Pilolistva

Get a quote for your project

Our team will contact you to answer your questions and prepare a proposal tailored to your project.