- We analysed this market segment and researched the competition.
- We researched available insurance application widgets and plugins and integrated them into the website.
- We built a corporate website from scratch with a bespoke design.
- We configured on-page SEO and connected all analytics tools.
- Bitrix24 CRM implementation: full configuration, sales and business process automation, a sales funnel, internal workflow configuration and monthly administration.
- We selected and added website tools designed to convert visitors into customers.
- We developed a marketing strategy. We selected tools and channels, mapped the funnel and improved the stages where leads were dropping out before converting.
- We created landing pages to capture and register leads.
- We connected all analytics tools.
- We implemented a combination of tools tailored to this business. We set up and launched Yandex advertising.
- We launched an integrated sales funnel to improve conversion from cold leads to customers. We consolidated and segmented the subscriber database, then set up notifications and lead reactivation flows.
- We configured CRM integration and developed its sales funnel
- Daily optimisation, weekly analysis and testing of new hypotheses
- Tools and channels used in the funnel:
- Yandex advertising
- website
- landing pages and lead magnets
- quizzes, CRM forms, WordPress forms and WhatsApp
- Bitrix24
- loyalty programme with special offers and prize draws for subscribers
