- We audited the entire advertising account, corrected errors and configured it properly.
- We analysed every campaign, ad, keyword and targeting setup.
- We optimised ads to improve relevance and CTR.
- We resolved technical issues affecting advertising performance.
- We configured conversion goals to measure advertising performance.
- We optimised campaign budgets.
- We analysed competitors and researched keywords.
- We analysed competitors' Yandex Direct campaigns and identified their strengths and weaknesses.
- We defined the target audience and positioning.
- We used specialist tools to collect the keywords people use when searching for the company's products or services.
- We organised keywords into thematic groups.
- Setting up goals in Yandex Metrica.
- We configured Yandex Metrica goals to track key business outcomes.
- We configured conversion funnels to track the user journey towards the desired action.
- We tested goal tracking.
- We developed an advertising strategy.
- We defined clear campaign goals and objectives.
- We defined the company's key advantages.
- We identified the most suitable marketing channels.
- We developed an advertising campaign plan.
- Researching and developing ad creatives.
- We developed distinctive, engaging ad creatives.
- We aligned the creatives with the advertising strategy and target audience.
- Creating and launching Yandex Direct campaigns.
- We developed campaigns aligned with the client's goals, target audience and keyword strategy.
- We launched the advertising campaigns with the correct setup.
- Campaign optimisation, performance analysis, adjustments and scaling.
- Daily campaign tracking and analysis of ad, keyword and targeting performance.
- Making the necessary campaign adjustments.
- We provided detailed campaign performance reports to the client.
