Search advertising
- Creating search ads. Focus on high-intent searches: order a concrete mixer, concrete mixer delivery price, buy a concrete mixer online, concrete mixer cost and similar terms
This attracted users ready to buy concrete mixers.
MeshalkaMarket
Construction equipment manufacturer
Construction company marketing case study
About us
MeshalkaMarket manufactures construction equipment and has over 6 years of experience. It has produced more than 2 thousand concrete mixers during that time.
Project objectives:
The goal was to build an advertising landing page and set up Yandex Direct campaigns to generate more qualified leads that converted into sales.
Tools:
- landing page design and build
- reviewing the previous advertising campaign
- competitor analysis
- keyword research
- designing banners and ad creatives
- setting up and launching Yandex Direct advertising
- campaign optimisation and refinement
WordPress
Yandex Direct
MeshalkaMarket project website:
How we set up Yandex Direct advertising
Advertising on Yandex partner websites:
- Creating ads, shown on Yandex partner websites using broad searches for concrete mixers. We also used a company video in the Yandex Advertising Network to strengthen the company's image and customer trust.
- Setting up retargeting, shown to previous website visitors who had not bounced. These were interested users who had not enquired, perhaps because they were comparing prices with other chains. We used a different creative and a free-delivery offer for Moscow and the surrounding region.
The advertising performed very well. With effective optimisation and keyword selection, the Yandex Advertising Network delivered the strongest results.
MeshalkaMarket project results:
3x
Increased traffic
by 37%
lower cost per lead
+15%
higher sales conversion rate
Get a quote for your project
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