Marketing Tut

SaaS / platform for marketers and agencies

Developing a platform from scratch with custom code

Marketing Tut homepage with case study, service, specialist and company search

About the project

Marketing Tut connects clients with marketers, freelancers and agencies. Its catalogue links services, provider profiles, case studies and expert content, allowing visitors to explore a result and find the person behind it.

The challenge

Build a complete custom-coded platform from scratch. Bring provider search, offer comparison and expert content publishing into one structure that works for both clients and providers.

Our approach

We built the platform around connected content rather than isolated pages. Case studies demonstrate a provider's work, profiles explain expertise, and service listings lead to a specific brief and way of working together.

  • Platform architecture
  • Custom code
  • Catalogues
  • Search
  • User journeys

The project in pictures

What we did

Platform structure

  • We designed the relationships between provider profiles, services and published case studies.
  • We separated specialist, company and professional content directories.
  • We prepared shared navigation between connected sections.

Custom-coded development

  • We developed the platform from scratch without a website builder.
  • We developed public pages, a user dashboard and content publishing workflows.
  • We connected the interface to the platform's server-side logic.

Finding and selecting a provider

  • We implemented search across the catalogue's main sections.
  • We prepared service pages with prices, descriptions and ways of working.
  • We connected content and case studies to specialist and company profiles.

Workflows for two audiences

  • We mapped the client's journey from a brief to a suitable offer and provider.
  • We enabled specialists and agencies to publish profiles, case studies and services.
  • We brought commercial offers and expert content together on one platform.

Marketing Tut project results

  1. 58

    Desktop performance

  2. 99

    Mobile performance

  3. 100

    Technical SEO audit

Marketing Tut homepage with case study, service, specialist and company search
Marketing Tut service catalogue with provider offers

Performance and technical SEO scores are out of 100.

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