- We analysed the audience and competitors
- We studied the audience in detail: demographics, interests, needs, behaviour patterns and objections.
- We analysed the main competitors: their strengths, weaknesses, positioning, unique selling propositions, pricing and advertising strategies.
- We defined the main audience segments and their characteristics: we developed customer personas and profiles for each segment.
- We identified competitive advantages: we used these findings to define the client's unique selling proposition and positioning.
- We created ads, including copy, headlines and offers
- We wrote conversion-focused headlines: engaging, concise, informative and action-oriented.
- We wrote persuasive copy: informative, relevant to audience searches and focused on product or service advantages.
- We developed compelling offers: compelling offers, promotions, discounts, bonuses and lead magnets.
- We ran A/B tests on ads: we selected the strongest-performing headlines, copy and offers.
- We configured the account and advertising campaigns
- We created and configured the advertising account: Yandex Direct, Google Ads, VK Ads and MyTarget.
- We configured campaign goals: increased sales, traffic and calls.
- We configured targeting: we selected relevant keywords and geographic, contextual and interest-based targeting.
- We defined the campaign budget: we calculated the appropriate budget allocation across ad groups.
- We configured automated bidding strategies: to improve campaign performance.
- We launched campaigns to nurture prospects and acquire online store customers through direct sales and database marketing
- We launched campaigns to nurture the audience: to introduce the brand, product or service and build loyalty.
- We launched campaigns to attract online store customers: to encourage direct sales.
- We configured dynamic retargeting: to show users the most relevant products or services based on their browsing history.
- We analysed campaign results: we tracked key performance indicators (KPIs) and adjusted settings.
