Laboratoriya Omolozheniya

SaleBot

• We designed a bot flow offering a set of at-home facial rejuvenation exercises as a lead magnet. Users received the exercises after providing their contact details.

The lead magnet performed very well because the targeting was accurate and the messaging addressed audience concerns.

Targeted VKontakte advertising:

• We prepared scripts and production briefs for video ads, as the client was willing to record persuasive messages. Video performed better in advertising and expanded reach.
• We launched keyword and interest-based campaigns. Beauty and health interest targeting performed better and generated results at a lower cost per lead.