Klyuchi Forta

Quest show

Quest game case study

Klyuchi Forta case study: website improvements and Yandex advertising

About us

Klyuchi Forta is a Moscow quest show inspired by Fort Boyard.

Project objectives:

The goal was to improve the website and advertising to generate qualified enquiries.

Tools:

  • website improvements to increase conversions
  • competitor analysis
  • keyword research
  • reworking and refining Yandex Direct advertising
  • campaign optimisation and refinement
  • Paid search and display advertising
    in Yandex Direct

Website used as the advertising destination:

What we delivered for Yandex Direct advertising

Setting up search advertising:

Focus on high-intent searches:

  • Creating ads, targeting high-intent searches for the Fort Boyard quest, booking a quest and organising children's parties or birthdays.

This attracted people interested in the specific quest or in an engaging children's celebration.

Focus on Yandex Advertising Network banners:

  • Broad searches, related to booking quests, children's birthdays, class outings, corporate celebrations and party venues.

This attracted people interested in a creative celebration.

Klyuchi Forta project results:

  1. x1,3

    times the website conversion rate

  2. by 32%

    lower cost per lead

  3. +30%

    higher sales conversion rate

Klyuchi Forta case study: project visuals
Klyuchi Forta case study: website and advertising design
Klyuchi Forta case study: website improvement results

Get a quote for your project

Our team will contact you to answer your questions and prepare a proposal tailored to your project.

Message us

Telegram