Yogasfera: Online Yoga Course Advertising

About us

Yogasfera Academy is St Petersburg's largest yoga space.

Project objectives:

The goal was to build an advertising landing page and set up Yandex Direct campaigns to generate more qualified leads that converted into sales.

Tools:

advertising landing page design and build
reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

WordPress
Yandex Direct

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Yogasfera project website:

View case study

How we set up Yandex Direct advertising

Search advertising

Creating search ads. We focused on high-intent searches such as book yoga classes, online yoga course, yoga course prices and enrol in a yoga course. No geographic targeting was needed because the courses were online.

This attracted people interested in starting yoga at home.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches for online yoga. We also used a company video in the Yandex Advertising Network to strengthen the company's image and customer trust.

Setting up retargeting, shown to previous visitors who had not bounced. They were interested but had not enquired, perhaps because they were comparing prices with other schools. We used a different creative and an offer of 1 free lesson.

The advertising performed very well. With effective optimisation and keyword selection, the Yandex Advertising Network delivered the strongest results.

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Yogasfera project results:

35%
Reduced cost per lead
by 45%
Increased traffic
+15%
higher sales conversion rate

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Our team will contact you to answer your questions and prepare a proposal tailored to your project.