Invoicebox: Payment Service Advertising Case Study

About us

Invoicebox is an international group of companies providing e-commerce services.
Invoicebox's main service is outsourced customer payment processing for online sales.

Project objectives:

The goal was to improve conversion and increase brand awareness.

Tools:

competitor analysis
website improvements focused on marketing and conversion
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

Tilda
Yandex Direct

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Invoicebox project website:

View case study

What we delivered for Yandex Direct advertising

Creating Yandex Advertising Network campaigns:

Keyword phrases

We prioritised network advertising with broad keywords around B2B, document management, corporate sales and business sales automation.

These service areas generated affordable leads, with 80% of prospects matching the target audience.

Setting up retargeting

Network retargeting

We created a Yandex Advertising Network retargeting campaign to nurture prospects and bring them back. It generated leads who may initially have hesitated but returned and requested a product presentation.

The project was unique in Russia and wanted to start marketing online to build brand awareness and attract customers. Detailed product analysis enabled us to create an advertising strategy and improve the website to generate qualified leads.

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Invoicebox project results:

x2
increased website traffic in one month
by 70%
lower cost per lead in one month
x1,5%
more website enquiries in one month

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Our team will contact you to answer your questions and prepare a proposal tailored to your project.