EcoClean

Cleaning company

Medical centre marketing case study

EcoClean

About us

EcoClean is a cleaning company in Moscow and the Moscow Region.

Project objectives:

  • develop a landing page
  • set up paid advertising
  • increase enquiry volume

Tools:

  • target audience analysis
  • keyword research
  • website creation
  • connecting Yandex Metrica
  • Instagram management
  • Paid search and display advertising
    in Yandex Direct
  • Yandex Metrica
    Analytics system

How we marketed the cleaning company

  • Marketing strategy development.
  • We analysed the market, audience and competitors in depth.
  • We defined the marketing campaign's key goals and objectives.
  • We developed an integrated marketing strategy.
  • We set the marketing campaign budget and allocated it across channels.
  • Competitor analysis.
  • We analysed the company's main competitors and assessed their strengths and weaknesses.
  • We analysed their marketing strategies and market positioning.
  • Keyword research.
  • We researched the keywords people use to find the company's products or services.
  • We organised keywords into thematic groups and assessed their competitiveness.
  • Connecting Yandex Metrica.
  • We configured tracking goals.
  • We collected website visit statistics.
  • We analysed user behaviour on the website.
  • Campaign optimisation and refinement.
  • We developed distinctive, engaging ad creatives.
  • We analysed campaign performance and identified errors and weaknesses.
  • We optimised campaign budgets and improved conversion.
  • We developed distinctive, engaging ad creatives.
  • Instagram management.
  • We developed an Instagram content plan.
  • We engaged with the audience and attracted new subscribers.

EcoClean project results:

  1. +115%

    increase in bookings

  2. 30%

    lower cost per lead

  3. 1.8 times

    increase in website conversion rate

EcoClean
EcoClean
EcoClean

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