Dveri Gud: Interior Door Advertising Case Study

About us

Dveri Gud manufactures and sells interior doors in Kemerovo.

Project objectives:

The goal was to set up a Yandex Direct campaign that generated more qualified leads and converted them into sales.

Tools:

reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

Yandex Direct

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Dveri Gud project website:

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How we set up Yandex Direct advertising

Focus on branded searches:

Creating ads, targeting searches related to the name of Dveri Gud.

This attracted people who already knew the company or had heard of it and were actively searching for information.

Specific commercial searches and location-based searches for Kemerovo, related to ordering doors in Kemerovo, interior door prices, buying interior doors and similar searches.

This attracted people ready to buy an interior door.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches for interior doors.

This brought in new visitors who were considering buying a door but had not yet purchased. When they encountered our ads during their research, they visited the website and submitted enquiries.

The advertising performed very well. Search delivered the best results because Dveri Gud was already known and trusted in Kemerovo.

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