Design-interior

In-depth marketing research

• We brought in an outsourced marketing manager and analysed the niche, competitors, advertising strategies and audience behaviour. The client served several audience segments, but the website used the same messaging for all of them.

Audience segmentation and a new acquisition strategy

• We divided the audience into 3 key segments and developed a separate acquisition approach for each. We created 3 single-screen landing pages with offers, arguments and priorities tailored to each audience.

Implementing lead capture quizzes

• We replaced the standard enquiry form with personalised quizzes. From the first screen, users entered a flow that engaged them, identified their segment, built interest and led to an enquiry

Advertising setup and launch

• We launched Yandex Direct campaigns with traffic separated by audience segment. Each campaign led to its own single-screen landing page, keeping audiences distinct.

Result:

We built an acquisition system where:
✔ each segment receives a relevant offer
✔ traffic stays focused on each audience
✔ enquiries are pre-qualified through a quiz

This reduced cost per enquiry and improved lead quality.