- Setting up goals in Yandex Metrica. We defined and configured the client's key business goals in Yandex Metrica to track their completion.
- Keyword research. We analysed the target audience and its searches in depth, then researched keywords relevant to the website and client objectives.
- Researching and developing ad creatives. We refined the creatives' structure and content for the target audience, maintaining quality and alignment with campaign goals.
- Creating Yandex Direct campaigns. We developed campaigns aligned with the client's objectives and keyword strategy, selected suitable targeting, budgets and bids, and used the advertising budget efficiently.
- Advertising launch. We tested different settings and creatives and optimised campaigns to improve performance.
- Weekly reports. We prepared detailed weekly campaign reports covering KPIs such as CTR, CPC and CR, with recommendations for further optimisation.
- Automated funnel optimisation and refinement. We analysed the client's automated funnel, identified optimisation opportunities and recommended improvements at each stage. We then implemented the changes needed to improve performance.
- Writing website title tags and meta descriptions. We aligned title tags and meta descriptions with website content. CTR increased and bounce rate fell.
- Website improvement recommendations and implementation. We audited the website, identified technical and SEO issues, prepared detailed recommendations and implemented the recommended improvements.
- Connecting Yandex Webmaster and Google Search Console. We monitored the website's technical condition and search indexing, identifying and fixing issues that prevented indexing.
- Installing a quiz, messaging widget and lead-magnet popup. Developing and installing these elements improved website conversion and generated more leads.
- Creating advertising landing pages with quizzes. We developed relevant advertising landing pages optimised for quizzes and aligned with the target audience and ads. This improved campaign conversion rates.
BrideBerry
Wedding agency
Wedding agency marketing case study
About us
BrideBerry is a Moscow wedding agency organising complete weddings in Russia and abroad.
Project objectives:
- grow the prospective customer database
- increase enquiries and sales
- find effective combinations of tools and channels for customer acquisition
Tools:
- Website and advertising landing page development
- setting up goals in Yandex Metrica
- keyword research
- researching and developing ad creatives
- advertising launch
- creating and launching Yandex Direct advertising
- campaign optimisation and refinement
Paid search and display advertising
in Yandex Direct
AmoCRM
Yandex Metrica
Analytics system
Website used as the advertising destination:
How we marketed the wedding agency
BrideBerry project results:
2.13%
overall CTR
40%
monthly growth trend
4,2%
landing page conversion rate
Get a quote for your project
Our team will contact you to answer your questions and prepare a proposal tailored to your project.