- We built a complete automated traffic acquisition funnel:
- Yandex Direct advertising
- landing pages
- We developed an integrated marketing strategy covering:
- Positioning strategy: We defined the company's unique selling proposition (USP) and market positioning.
- Marketing strategy: We developed a plan to promote the company's products or services through multiple marketing channels.
- Sales strategy: We defined the methods and tools for selling the company's products or services effectively.
- Pricing strategy: We developed a pricing strategy that accounted for audience needs and the competitive landscape.
- Budget: We set the marketing campaign budget and allocated it across channels.
- We carried out a comprehensive analysis of the main competitors. We assessed their strengths and weaknesses, analysed their marketing strategies and studied their market positioning.
- We researched a relevant set of keywords. We researched the keywords people use to find the company's products or services and organised them into thematic groups.
- We selected a combination of advertising tools suited to this type of business:
- Yandex Direct: We used search advertising to attract new customers.
- VKontakte: We launched retargeting ads for people who had already visited the website or shown interest in the company's products or services.
- We automated sales and subscriber capture through messaging apps, segmented the database, added a registration form and configured CRM integration. We implemented chatbots in messaging apps.
- We simplified registration and split the form into steps, making it easier for users to join and for the team to process incoming registrations.
- We configured email campaigns to maintain contact.
