Auswald

Thermally modified timber manufacturer

Construction company marketing case study

About us

Auswald manufactures and supplies a broad range of thermally modified timber products for many applications.

Project objectives:

The goal was to set up a Yandex Direct campaign that generated more qualified leads and converted them into sales.

Tools:

reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

Yandex Direct

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Auswald project website:

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How we set up Yandex Direct advertising

Focus on branded searches:

Creating ads, targeting searches related to the name of Auswald.

This attracted users who already knew the company or had heard of it and were actively searching for information. The company was known in Russia as one of the main manufacturers of thermally modified timber products for construction.

Specific commercial searches and searches: order thermally modified timber online, order thermally modified pine boards, thermally modified timber board prices and similar terms.

This attracted people ready to order thermally modified timber boards.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches for thermally modified timber, facade construction and terraces. We also used a company video in the Yandex Advertising Network to strengthen the company's image and customer trust.

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