Attika: Yandex Direct for Renovation Services

About us

Attika renovates flats and houses to an agreed schedule.

Project objectives:

The goal was to set up a Yandex Direct campaign that generated more qualified leads and converted them into sales.

Tools:

reviewing the previous advertising campaign
competitor analysis
keyword research
designing banners and ad creatives
setting up and launching Yandex Direct advertising
campaign optimisation and refinement

Yandex Direct

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Attika project website:

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How we set up Yandex Direct advertising

Focus on branded searches:

Creating ads, targeting searches related to the name of Attika.

This attracted users who already knew the company or had heard of it and were actively researching it. The company's reputation in Krasnodar helped build trust.

Specific commercial searches and location-based searches for Krasnodar: complete flat renovation, complete house renovation, flat renovation cost, flat renovation price and similar searches.

This attracted people who needed flat or house renovation at that time.

Advertising on Yandex partner websites:

Creating ads, shown on Yandex partner websites using broad searches for flat and house renovation and finishing. We also used a company video in the Yandex Advertising Network to strengthen the company's image and customer trust.

The advertising performed very well. Search delivered the best results because Attika was well known and trusted in Krasnodar.

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