Albatros City

Hotel

Hotel marketing case study

Albatros City

About us

Albatros City is a comfortable family holiday complex on the Black Sea, in the tourist centre of Arkhipo-Osipovka, 20 metres from the beach.

Project objectives:

The goal was to build a modern, user-friendly, responsive WordPress website for a hotel complex in Gelendzhik. It needed to showcase the hotels and their advantages while improving booking conversion. We prioritised intuitive navigation, appealing design and search optimisation to support online marketing.

Tools:

  • website design
  • website build
  • WordPress
  • Figma

Albatros City project website:

What we delivered

Website redesign plan:

1. Colour palette and visual style

  • We selected design references for individual sections, informed by competitor research and the client's preferences.
  • Based on the data collected we created a wireframe with copy to show the sequence of sections and help the client understand the page structure.
  • We chose colours that matched the logo and agreed on the style of the page sections.

2. Website design

  • We designed the website.
  • We paid particular attention to visual design, making the website appealing and aligned with current design trends.
  • We designed an intuitive user interface (UI), making key information and features easy to access.
  • We prepared several design concepts for the homepage and inner pages, offering a range of visual options.

3. Website build

  • Once the design was approved, we began building the website on WordPress.
  • We adapted the website to different devices and screen sizes, ensuring it displayed correctly on computers, tablets and smartphones.
  • We configured the website's features and added the plugins and tools needed for straightforward content management and security.
  • We ran final website tests to check that everything worked correctly and resolve any remaining issues.

This integrated approach enabled us to create a modern, user-friendly website aligned with Mio Meleta's objectives and requirements.

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