Creating a new logo
- We created a logo reflecting the brand's essence.
This attracted people who already knew the park and were actively searching for information about it.
7*5 by Zuev raincoats
Online store
Clothing brand marketing case study
About us
7*5 by Zuev, the Sem Pyatnits 7x5byZuev clothing brand, manufactures premium waterproof membrane jackets and raincoats.
Project objectives:
The goal was to increase brand awareness and attract community subscribers through content.
Tools:
- competitor analysis
- keyword research
- strategy, content planning, VKontakte community setup and post creation
VKontakte social media marketing
VKontakte community:
Our social media work
Community setup and presentation
Adding banners and defining the overall visual style
- We created desktop and mobile banners and organised the menu. We prioritised brand and product photography to build trust.
Content and posts
Preparing a content plan
- We built a content plan around the brand's main theme, meditation, and shot photos and videos for posts at several St Petersburg locations.
Short-form video helped us reach a new audience and increase reach and brand awareness.
- We also uploaded products to the community and enabled online payment.
7*5 by Zuev project results:
x2,5
times the subscription conversion rate
by 90%
increased traffic
x1,3
higher sales conversion rate
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