7 Klyuchey

Online family psychology centre

Psychology services marketing case study

7 Klyuchey

About us

7 Klyuchey is an online family psychology centre helping people build more harmonious relationships with their partners and children.

Project objectives:

The goal was to generate more psychology service enquiries and increase awareness.

Tools:

  • competitor analysis
  • advertising landing page development
  • keyword research
  • strategy, content planning, VKontakte community setup and post creation
  • VKontakte chatbot development
  • creating and launching Yandex Direct and VKontakte advertising
  • connecting Bitrix24 analytics
  • campaign optimisation and refinement
  • Paid search and display advertising
    in Yandex Direct
  • Targeted
    VKontakte advertising
  • VK chatbot

Website used as the advertising destination:

Our advertising work on the project

Targeted VK advertising

SaleBot

  • We designed the VK chatbot flow to show a company introduction video and offer a free consultation with a psychologist, focused on one concern. Users left their phone number and agreed a suitable appointment time with the team.

We targeted different audience segments and tested different persuasive messages.

Creating Yandex Direct advertising

Yandex Advertising Network

  • We created 3 advertising landing pages addressing 3 different family relationship concerns. We launched keyword-based Yandex Advertising Network campaigns offering a free psychologist consultation, captured contact details and had the team schedule appointments.

Yandex advertising attracted new customers who subsequently purchased psychology services.

7 Klyuchey project results:

  1. by 120%

    increased website traffic

  2. by 36%

    lower cost per lead

  3. +20%

    higher website conversion rate

7 Klyuchey

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