Types of automated sales funnels: choosing the right one

An automated sales funnel organises prospect interactions and improves sales efficiency. Choosing among the available types can be difficult, however. Here is how the main options differ and how to select one for your business.

Types of automated funnels

Automated funnels can be classified by:

• By objective:
  • Sales: aim for direct product or service sales.
  • Lead generation: collect prospective customer details.
  • Training: are used for courses and webinars.
  • Engagement: aim to strengthen existing customer loyalty.
• By structure:
  • Linear: the customer follows the funnel stages in sequence.
  • Branching: the funnel branches according to customer actions.
  • Cyclical: customers can repeat the funnel journey.
• By communication channel:
  • Email marketing: email is the principal communication channel.
  • SMS marketing: messages reach the customer's phone.
  • Social media: interaction happens through social media.
  • Messaging apps: communication uses WhatsApp, Telegram and other messaging tools.
  • Combined: several communication channels are used.

Choosing an automated funnel for your business

Selection depends on these factors:

• Marketing campaign objective: Do you want product sales, leads or customer loyalty?
• Target audience: What do customers need and prefer?
• Product or service: What do you sell, and how should it be presented?
• Budget: How much can you invest in marketing automation?
• Resources: Which tools and technology do you have?

Automated funnels and SEO

SEO attracts relevant visitors while an automated funnel guides them towards a purchase. The two complement each other.

How it works:

• The visitor finds your website through search.
• The visitor leaves contact details, for example by subscribing.
• The automated funnel then develops interest and guides the visitor towards purchase.

Automated funnels and contextual ads

Yandex Direct brings relevant traffic quickly. An automated funnel helps develop those visitors into customers.

How it works:

• The user clicks a Yandex Direct ad and reaches the landing page.
• The visitor leaves details and enters the automated funnel.
• The automated funnel sends a sequence of commercial emails.

Automating business with sales funnels

Automated funnels handle routine marketing tasks:

• Email creation and sending
• Audience segmentation
• Analysing marketing performance

Automation saves time and resources and improves marketing efficiency.

Conclusion

Choose an automated funnel around goals, audience and resources. Combining it with SEO and contextual advertising can improve sales and overall efficiency.

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